Driving Traffic in Your Direction With Effective Titles

Creating Attention-Grabbing Titles for Maximum Results

If a web surfer likes what they see in a title, they may be interested in the rest of the article. However, if it doesn't draw them in, they'll surf away from your article.

The title is really just a small snapshot to give readers an idea of the full value of the article. But in most cases, it's your one chance to get the attention of those potential readers and make an impression, and you'd be ill-advised to waste that opportunity.

Getting hundreds or even thousands of potential readers to read your articles and then be converted into potential customers via the links in your Resource Box takes time and effort. One way for you to facilitate that process is to write effective, keyword-rich titles. In this video, I'll share 5 tips for creating those effective, keyword-rich titles to maximize your traffic results.

Downloadable Versions:

5 Tips to Create Article Titles that Maximize Your Traffic Results

Find Benefit-Oriented Keywords for Your Readers - Making the title benefit-oriented gives potential readers a positive reason to read on. Your title should make your article stand out and be unique among other similar articles or search results.

Use 3rd Party Services for Keyword Research - Look for services like:

Google Insight

Google Suggest

Wordtracker.com

Yahoo! Clues

Good Keywords

Keyword Discovery

These services offer searchable databases that enable you to find out how popular certain keywords are and get suggestions for related keywords based on high search volume. Then, take those words and create keyword-rich titles for your articles.

Use the Long Tail to Position Your Titles - At the head of the keyword distribution curve, you will find the most popular keywords used in searches. Toward the tail end, you will find the more specific keywords that are used less in searches. If you only use the keywords toward the head, you may find your articles lost in the abyss of the Internet.

On the other hand, if you exclusively use keywords near the tail, you may find there isn't enough traffic to be beneficial. The trick is finding the right balance and using keywords that span across the entire long tail distribution curve.

Avoid Using Any Special Characters - For best search results, stay away from special characters. If you include them, you may confuse the search engines. And confusion will only limit the possibility for loads of traffic to your articles.

Now, some special characters are allowed, but as HTML has evolved over time, the list of restricted special characters has grown, so please reference the Editorial Guidelines for up-to-date information on what types of characters are allowed and which ones aren't. But, to effectively craft your titles, it’s a good idea to avoid them all together.

Try the Title Suggestions Tool - You can also let us do the "work" of writing titles for you by using the Title Suggestions Tool. To give it a try, log into to your Member Interface. Under the Author Tools dropdown, select the Title Suggestions option.

This resource offers keyword-rich titles from your niche for free. Our dedicated Article Title Writing Team uses the most popular keyword search term data to hand-craft original titles just for you.